How we make money. B2B unit sales. Venues purchase the device, and their customers play it in-venue. There is no subscription; revenue is one-off per unit, with year-one production run pay-to-order (50% deposit at order, 50% on delivery).
Unit economics. Sale price £400 (net of VAT), unit cost £125, gross profit per unit £275, gross margin 68.8%. The margin supports a sustainable business and is expected to improve as manufacturing digitises.
Trading status. Pre-production prototype stage; not yet trading. 2 prototypes are ready to show to prospective venue partners.
Trading entity. UK Limited Company (Ltd). Founder owns 100% pre-investment. Open to raising under SEIS, subject to accountant confirmation.
Funding model. £65,000 invested at the start, with year-one operations running at a planned investment-year loss while product, brand and traction are built.
| Product | Price (net) | VAT % | Price (gross) | Unit cost | GP / unit | Margin | Deposit % |
|---|---|---|---|---|---|---|---|
| Cool Product | £400 | 20 | £480 | £125 | £275 | 68.8% | 50 |