Go To Market

Channels prioritised.

• Direct venue outreach — in-person pitches using the show prototypes.
• LinkedIn — engaging social gaming networks and alliances.
• Social media — a bi-weekly promoter driving posts and in-venue content.
• Trade shows and events — product demos.
• PR launch — targeted launch campaign.
• Partnerships — a local brewery involved in social gaming, and venue-driven organic marketing.
• Website — brand and product information.
• Referrals — trial-client referrals and network introductions.

Venue-driven marketing model. The product's premium aesthetic encourages venues to promote it organically: customers photograph and share it, and the venue uses it to attract patrons. Staff require minimal training — the product "just works".

Sales process.

1. In-person demo with the show units.
2. Trial programme: 5–10 trial clients, each taking 5–10 units.
3. Conversion: target 50% trial-to-paid.
4. National contract: use trial evidence to close a larger, 1,000-unit pathway.
5. Payment terms: 50% deposit at order, 50% balance on delivery.

Sales cycle. Three months to first sale.

Key KPIs.

Marketing budget. Recorded in the model across trade shows, travel, hospitality, PR launch, website, photography/graphic design, branding/merch, product video and brochures; see the use-of-funds and cost breakdown tables.